Oriana Castro R. | Product Manager

01 / Hey, I'm Oriana Castro!
I openly admit being addicted to post-its, technology, and modern romance. But honestly, aren't we all?
Contact me
02/ About Me
I'm a self-starter product manager with more than 8+ years of experience in all stages of the product lifecycle, including concept, copywriting, design, UX & UI, support, and product marketing strategy.

Solution-driven, intuitive, and articulate about creating insightful experiences for users, I'm fascinated with product management.

I have a Bachelor of Arts in Advertising and was part of Leo Burnett and Sancho BBDO.

After that, I founded two companies by 25 years old. My babies are Jovita House BnB and DUETY.
02.1 / DUETY on Shark Tank 2018
Click on image to see the recap!
03 / Some Of My Work
Oversaw the creative digital tenders for Reebok LATAM and Twitter LATAM, getting both International accounts for the Agency, Sancho BBDO, in 2014!
DUETY was incubated with the Founder Institute, thanks to a grant given to me by Adeo Ressi in 2014. My startup received the highest score in Colombia's history.
04 / My Updated Résumé
Everything's better on LinkedIn, but you can also find my resumé here!
Download Oriana's Resumé
Last updated: Feb 3rd 2020
Data Analytics Certification from Product School
Credential ID: 12753369
Product Manager Certification from Product School
Credential ID: 12596317
Agile Project Management & Agile Delivery Certification from AgileKB.com
March 2019
Web Development Certification from Product School
Credential ID: 13059807
05 / Press
The Stream: Sexual Harassment in the Workplace
Al Jazeera Panel
Mañanas con UNO
Interview
LA REVISTA CM&
Interview
Marriage Miles: How a new Colombian app is hoping to spice up your relationship
The Bogota Post Article
Duety on NTN24
International TV Note
La aplicación que ayudará a mejorar su matrimonio
Article MSN Colombia
06 / Spanglish Blog
Thoughts, musings and publications.
La publicidad en tiempos de acoso
February 3, 2020 · 1
El elogio a Héctor y su mujer brava
November 7, 2017 · Mujeres
El privilegio
September 16, 2017 · Personal
More Posts
07/ Talk That Talk
Commonly asked tidbits.

What happened with your company DUETY?
Duety is a passion that I've worked on for the last six years of my life. I'm incredibly proud of everything we accomplished, but we ran out of fuel (money), so we are no longer developing anything new.
Then, what are you looking for?
Now that I'm living in Los Angeles, I'm looking for new opportunities in product management to continue fulfilling my passion!
What do you think is your main talent now?
I'm very good at product management! It's something that comes naturally for me. I'm passionate about understanding users and their behavior and translating that into an innovative tech solution. I've developed all the agile roadmaps, wireframes, and UX from multiple published versions of my app DUETY, and I started getting my hard skills for the role since college.
What is your superpower?
I am very good a condensing everything that has been discussed in a meeting into easy-to-digest conclusions! It doesn't matter how much information gets thrown back and forth: I'm the Rain Woman for meeting management.
What is the best way to contact you?
If you are interested in discussing any potential full-time positions, freelance work, collaborations, ideas, then please email me. I'm always open to new projects, especially if it involves innovation and the future of product in the next ten years!
Let's talk!
Los Angeles, USA
Bogota D.C., Colombia
+1 (213) 915-9253
+1 (213) 915-9253
oriana.castrorb@gmail.com
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