• 01/ Hola Mundo

    I openly admit being addicted to my country, technology and modern romance. But, hey, aren't we all?

  • 02/ About Me

    I have a deep passion for technology and love!

    I'm a proud owner of a Colombian passport who enjoys writing in English, cursing in Spanish and philosophizing in French. Majored in Advertising and Copywriting at Bogotá, was an employee for almost four years in two of the biggest ad agencies in the world and founded two companies by 25 years old. Both are still alive, thank you for asking! My babies are DUETY and Jovita House BnB.


    I'm overanalytical with people's relationships and modern romance, that's why I work to find all kinds of solutions for couples!


    Recent creative works include freelancing for national campaigns at Quala and Aldor. But I wouldn't be here without the amazing experiences with brands such as Twitter, Alpina, Toyota, Nutresa, Davivienda and many many more.

  • 03/ My Résumé

    Everything's better in LinkedIn, but you can also download my CV here.

    DUETY was incubated with the Founder Institute, thanks to a grant given to me by Adeo Ressi in 2014.

    Twitter's Regional Tender for Sancho BBDO, 2014

    Creative proposal for Twitter's Regional Tender, Sancho BBDO, 2014. We got the account!

  • 04/ Blog

    Thoughts, musings and publications.

    November 7, 2017 · Mujeres
    November 7, 2017 · Mujeres
    September 16, 2017 · Personal
  • 05/ Talk That Talk

    Commonly asked tidbits.

    Are you an entrepreneur but also a freelancer?

    That's right. I love marketing and advertising, so I still work consulting for creative national campaigns. But for the last years, my heart has been with my startup DUETY!

    Then, what are you looking for?

    If you are interested in discussing any potential freelance work, collaborations, ideas or full-time positions then please email me. I'm always open to new projects, especially if it involves love and relationships or great storytelling!

    What do you think is your main talent?

    I'm very good at product management! I've developed both wireframes and UX for the two published versions of my app DUETY. It's something that comes naturally for me. I'm passioned with understanding our users and their behavior and translating that to a tech solution. All in the name of love!

  • Let's talk!

    Come meet me.

    Bogotá, Colombia
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